Marketing Research: Text and Cases

Author: gravita Date 29-01-2015, 09:32   
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Marketing Research: Text and Cases

Robert E Stevens, David L Loudon, Bruce Wrenn "Marketing Research: Text and Cases"
English | Routledge | 2001-10-11 | ISBN: 0789009404 | 395 pages | PDF | 4 MB

Teach students the power of marketing with effective research strategies!

This step-by-step textbook shows students how to design, conduct, and interpret market research. covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results.

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Tags: Marketing, Research

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